Reach your audience with the right channels
We harness integrated media strategies for results-driven growth.
Our
Services
Earned
In earned media, we will explore strategies to gain free publicity through press coverage, reviews, and social media mentions. Together, we'll enhance your brand's credibility and trust by leveraging organic recognition and endorsements.
Shared
Shared media focuses on engaging your audience through social media interactions and user-generated content. We'll develop strategies to amplify your brand message by leveraging shares, retweets, and community participation.
Owned
Owned media includes channels directly managed by your brand, like your website, blog, and social media profiles. We will help you create a strategy to enhance your brand's presence, ensuring consistency and fostering lasting connections with your audience.
Paid
We offer paid media strategies that involve investing in promotional channels like online ads, sponsored content, and PPC campaigns. Our approach will maximize your advertising budget, drive targeted traffic, and boost brand visibility.
CHALLENGES
Developing an effective channel strategy can be challenging for brands. We’re here to help with targeted solutions to solve your biggest challenges in integration and consistency, resource allocation, and performance measurement.
Consistency
Ensuring a cohesive message and experience across multiple channels can be difficult. We ensure your brand maintains consistency in messaging, branding, and customer interactions across paid, earned, shared, and owned media.
Resource
Effectively distributing resources, including time, budget, and personnel, across various channels is a major challenge. We help you balance investments to maximize ROI while ensuring each channel is adequately supported.
Performance
Accurately tracking and analysing the performance of each channel to understand its impact on overall strategy is complex. We provide robust analytics to measure effectiveness, understand customer journeys, and make data-driven decisions to optimise your channel strategy.
Way of working
Objectives
Research
Strategy
Results
8 Weeks
Insights
The latest trends show a shift towards data-driven strategies and an increasing interest in personalised content for optimised consumer targeting.
78
%
of brands struggle with consistent messaging across channels.
72
%
of companies find it hard to distribute marketing resources effectively.
65
%
of brands have difficulty tracking and analyzing channel performance.
70
%
of businesses face challenges in maximising ROI due to resource and messaging issues.
Discovery call
Selected
Projects
