As a branding agency working with Beiersdorf, our focus is on developing concepts for Nivea skincare routines, creating assets for retail stores under the A.S. Watson brand, and designing impactful point-of-sale (POS) materials. This project included strategically positioning hotspots along the customer journey, including wobblers and floor displays, to drive sales. This required an effective strategy to enhance the customer's shopping experience and boost sales through impressive visual materials.

Through the strategic placement and design of hotspots along the customer journey (including wobblers, floor designs and POS materials), we were able to effectively capture the customer’s attention and boost sales. Using a combination of strategy and creative insight, we were able to enhance the shopping experience for NIVEA customers – ultimately leading to increased customer engagement and growth.