As a branding agency working with Beiersdorf, our focus is on developing concepts for Nivea skincare routines, creating assets for retail stores under the A.S. Watson brand, and designing impactful point-of-sale (POS) materials. Our assigned objectives include strategically positioning hotspots along the customer journey, including wobblers and floor displays, to drive sales. This required an effective strategy to enhance the customer's shopping experience and boost sales through impressive visual materials.

By strategically placing and designing customer journey hotspots, such as wobblers, floor displays (POS) materials, we effectively boosted sales and enhanced the shopping experience, leading to increased customer engagement and sales growth.