YOEK required a rebranding that reflects their evolution as a company while staying true to their core values, dedication to craft and commitment to their consumer. The YOEK rebranding required a complete overhaul of their digital assets and e-commerce platform, as well as the refining of their tone of voice to elevate their communication strategy.

From strategy and concept development to the finalisation of new digital assets, the YOEK rebranding was a full transformation of the brand’s identity. Our team ensured that the essence of YOEK – its rich history, core values, and deep connection with customers – remained at the heart of the rebrand. The result is a refreshed, elevated presence that feels modern while staying true to the unique qualities that define YOEK.