PVH required assistance from our team to successfully roll out the Tommy Hilfiger Spring ‘24 campaign in collaboration with model Kendall Jenner. The campaign needed to showcase Tommy Hilfiger’s spirited outlook – highlighting the joy and optimism of iconic American design through a campaign rooted in the spirit of friendship.

The campaign successfully launched across print, in-store displays, newsletters, social platforms, and landing pages. Design and copy exuded warmth and vibrancy in a celebration of the friendships integral to the Tommy Hilfiger brand. Assets captured a spirited energy, featuring preppy classics reimagined for the next generation.