Mercedes F1 X Tommy
X Clarence Ruth

Tommy Hilfiger required digital assets to promote a new capsule collection created in collaboration with Mercedes F1 and New York artist Clarence Ruth. The assets needed to balance creative input from all three collaborators – blending Tommy’s classic prep with Ruth’s street-chi biker-infused influence, all the while modelled by F1 powerhouses Lewis Hamilton and George Russell.

Our team managed the creation of all digital assets for the Mercedes F1 x Tommy Hilfiger x Clarence Ruth campaign, encompassing everything from CRM and landing page design to social media content, in-store visuals, and print materials.