The challenge was to craft a compelling brand identity and visual narrative for Plaza Hollandi that echoes internally and mirrors externally. It was essential to establish the brand's core purpose and values as the cornerstone for communication across all touchpoints, ensuring a coherent and resonant message is conveyed to its audience, encapsulating the brand's essence in a visually engaging and meaningful manner.

The result is a compelling brand identity for Plaza Hollandi through strategic branding, brand roll-out, store design, and UX/UI design, thereby enhancing its rapport with the GCC region audience. This coherent and appealing brand experience laid a solid foundation for future engagements, augmenting Plaza Hollandi's regional presence.