Neoderma
Luxury airless skincare
2019
NEODERMA is an innovative and ethical skincare company providing clean beauty for the smart generation.
NEODERMA required a brand strategy that would set them apart and ensure their successful launch in the Dutch market. This meant defining and highlighting the brand’s unique selling points and ensuring the conveyance of a cohesive message across all touchpoints.
Our collaboration resulted in the development of NEODERMA’s identity as a premium skincare brand with scientific backing: their innovative, airless and cruelty-free USPs were further defined and highlighted throughout all marketing material. Our design team created digital assets and product packaging that spoke the language of the NEODERMA brand: new, decidedly modern and sleek. Shades of white and black create subtle backdrops – leaving space for the products to speak for themselves.