Neoderma, a premium airless, cruelty-free, luxury skincare brand, driven by science and inspired by beauty. Neoderma is more than clean beauty. Neoderma belongs to the smart generation. It is the world’s first airless cosmetics brand, pioneering an ethical approach to flawless skin. We were asked to introduce Neoderma to the Dutch professional beauty market.

For the grand opening at the Amstel hotel in Amsterdam, we introduced the product range to beauty experts from the Netherlands and aboard. We created a virtual cabin concept, by projecting the room to scale on a large screen within the space. For the academy, we developed and hosted multiple masterclasses.