Disrupt the traditional football market by introducing the interactive app and development platform for players, scouts and coaches named JOGO. An unconventional brand with innovative, but yet obvious technical solutions the industry never knew it needed. Jogo digitalises the analogue world of football with smart innovation and sensors. By creating a strong and impactful identity, we have brought this disruptive concept to life.
Project
Brand segmentation
Branding
Art Direction
UX/UI design
Team
Siana Durfort
Remke Zoon
Sanne Huuskes
Luc Davids
JOGO is developed for the players and trainers alike. Both important contributors to the development of the sport, but with different objectives and challenges. We accentuated this divide by using contrasting styles, which collectively work in parallel as a whole. We used the playing field as the starting point for the identity. By deconstructing it, we used the shapes as building blocks to emphasise the innovation and creativity of the players.
