Jogo / Predict the future faces of football / DDA / Creative Solutions Agency

Disrupt the traditional football market by introducing the interactive app and development platform for players, scouts and coaches named JOGO. An unconventional brand with innovative, but yet obvious technical solutions the industry never knew it needed. Jogo digitalises the analogue world of football with smart innovation and sensors. By creating a strong and impactful identity, we have brought this disruptive concept to life.

The project was founded thanks to the aspiration of all youth players. It is their ambition to become the future face of football. JOGO guides them towards their dream of becoming the less than one percent of players competing in professional football. With the help of artificial intelligence and progressive data visualisations, JOGO realises these ambitions.

JOGO is developed for the players and trainers alike. Both important contributors to the development of the sport, but with different objectives and challenges. We accentuated this divide by using contrasting styles, which collectively work in parallel as a whole.

We used the playing field as the starting point for the identity. By deconstructing it, we used the shapes as building blocks to emphasise the innovation and creativity of the players.

Project:

Identity systems
UI design
Brand segmentation
Art Direction
Strategic solution

Client

JOGO

Date:

2020

Team

Thomas André de la Porte
Siana Durfort
Sanne Huuskes
Luc Davids

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