Naetur

The challenge was to position Naetur as an eccentric brand in the jewellery industry – distinct from classic, conventional jewellery brands. This entailed the development of a branding strategy, digital assets and creative content that would reflect Naetur's rebellious, bold character and appeal to a young, expressive audience.

We created a distinct brand identity for Naetur, establishing the brand as a bold, youthful entrant in the jewellery industry. By leaning into the brand’s playful character, we created a unique profile to set it apart from more traditional jewellery brands. Digital assets incorporated creative designs that spoke to a young audience and an optimised user experience ensured accessibility.