The challenge was to position Naetur as an eccentric brand in the jewellery industry – distinct from classic, conventional jewellery brands. This entailed the development of a branding strategy, digital assets and creative content that would reflect Naetur's rebellious, bold character while appealing to a younger, more expressive audience.

By taking a strategic and creative approach, we were able to create a distinctive brand identity for Naetur, establishing it as a bold, youthful entrant in the jewellery industry. By leaning into the brand’s playful characteristics, we created a unique brand profile that sets itself apart from more traditional jewellery brands. Digital assets incorporated creative designs that spoke to a youthful audience while an optimised user experience ensured accessibility.