The challenge was to position Naetur as an eccentric brand in the jewellery industry – distinct from classic, conventional jewellery brands. This entailed the development of a branding strategy, digital assets and creative content that would reflect Naetur's rebellious, bold character while appealing to a younger, more expressive audience.
By taking a strategic and creative approach, we were able to create a distinctive brand identity for Naetur, establishing it as a bold, youthful entrant in the jewellery industry. By leaning into the brand’s playful characteristics, we created a unique brand profile that sets itself apart from more traditional jewellery brands. Digital assets incorporated creative designs that spoke to a youthful audience while an optimised user experience ensured accessibility.
Strategy
Branding
Content creation
Creative design
UI/UX design
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/660454d2ae63d7850bf8d7a3_dda_naetur_square-a.jpg)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/660402d02e61c1598ce74103_dda_naetur_square-b.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/667ebb62a8616d1942e7de25_dda_naetur_device-a.jpg)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/667ebb64936b25cfaea407c9_dda_naetur_device-b.jpg)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/667ebb623ab09e952e921472_dda_naetur_device-c.jpg)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/652ff6dd4b7134b9c38bbd7b_dda_naetur_earrings.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/652e8777cda9a7f449844035_dda_naetur_postal.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/660454d395165ccd709dc4bd_dda_naetur_visuals.jpg)