Labello

Our team was tasked with creating customised in-store assets to guide shoppers through their path to purchase journey. The assets needed to resonate with the Labello ethos of care and evoke a sense of joy through colour.

Through the creation of point-of-sale (POS) materials including hotspots, wobblers and floor displays, we were able to do just that – conveying the quintessential ‘Labello feel’ while invoking a fresh perspective that excited and engaged customers on their in-store path-to-purchase journey.