Labello is the world’s No.1 lip care company. With more than 100 years of experience, the company continues to pave the way for lip care excellence. Our team was tasked with creating customised assets that spoke to the Labello brand and evoked a sense of joy through colour and an ethos of care.

Through the creation of point-of-sale (POS) materials including hotspots, wobblers and floor displays, we were able to do just that – conveying the quintessential ‘Labello feel’ while invoking a fresh perspective that excited and engaged customers on their in-store path-to-purchase journey.