PL-LINE
2023
Curated high fashion concept store

PL-LINE came to us with the desire for a total rebranding – an upheaval of the old and the creation of a glossy new identity. A luxury fashion boutique located in the heart of bustling Maastricht, PL-LINE wanted to retell its story in a way that reflected its heritage while shining a light on its evolving, modern taste. We redesigned the brand’s presence across multiple touchpoints – from UX design to Shopify integration and social media campaigns, we did it all.

The result was a new brand identity that aligned with PL-LINE’s vision: sleek, future-centric and steeped in historic charm. Our seamless digital design had equipped the brand with a new digital ease that catered to their target audience. PL-LINE’s online experience acts as an extension of its unique in-store ambience.

Strategy
Digital Branding
UX & UI
Shopify
Socials

We were tasked by PL-LINE to redesign their webshop and build it in Shopify. The challenge was to blend the classic architecture of the store with the modern vision of the brands and target audience. To simulate the atmosphere of a physical store in the digital flagship store, we utilised the architectural attributes, the glas gradients, blur, serif and sans-serif fonts as the juxtaposition between old and new.

Check out the new collection   Check out the new collection

Check out the new collection   Check out the new collection

Check out the new collection   Check out the new collection

New in-store and online   New in-store and online

New in-store and online   New in-store and online

New in-store and online   New in-store and online

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Mobile UI
Mobile UI
Mobile UI
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Projects
Dutch design agency // projects