PL-LINE came to us with the desire for a total rebranding – an upheaval of the old and the creation of a glossy new identity. A luxury fashion boutique located in the heart of bustling Maastricht, PL-LINE wanted to retell its story in a way that reflected its heritage while shining a light on its evolving, modern taste. We redesigned the brand’s presence across multiple touchpoints – from UX design to Shopify integration and social media campaigns, we did it all.
The result was a new brand identity that aligned with PL-LINE’s vision: sleek, future-centric and steeped in historic charm. Our seamless digital design had equipped the brand with a new digital ease that catered to their target audience. PL-LINE’s online experience acts as an extension of its unique in-store ambience.
Strategy
Digital Branding
UX & UI
Shopify
Socials
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/651c171927d2a4f4f98df0f4_DDA_PLLINE.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/651be85cc8c4fda10d21e379_dda_plline_video.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/64e8e5d6313ea4c1e55d9a1d_plline-brands.gif)
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Check out the new collection Check out the new collection
Check out the new collection Check out the new collection
Check out the new collection Check out the new collection
New in-store and online New in-store and online
New in-store and online New in-store and online
New in-store and online New in-store and online
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65119395337431d1365109b0_DDA_PLLINE_NewArrivals.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65119392a903ad129ed282aa_DDA_PLLINE_Thisweekslook.webp)
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![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/6512cd38b9940329d34d57d1_DDA_PLLINE_Device-a.webp)