In partnering with Dutch Sustainable Fashion Week, our challenge was marrying playful branding with the serious message of sustainability. Finding the right balance to appeal to a broad audience while emphasizing DSFW's core values was a nuanced task, successfully navigated through collaborative efforts.
The collaborative effort yielded a compelling branding strategy that resonated well with a wide audience, effectively spotlighting DSFW's sustainability mission while injecting a playful, approachable tone to the sustainable fashion narrative.
Strategy
Branding
Creative design
Motions design
UX/UI design
Website
Spacial branding
![DSFW](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65804aa86e3c40040c720717_dda_dsfw-sign.webp)
![DSFW](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/6580311ab452e23ec9781338_dda_dsfw-flyer.webp)
![DSFW](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65803121e7ea1b0946ce8e95_dda_dsfw-laptop.webp)
![DSFW](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65804a7fe9c60600cf6a3506_dda_dsfw-shopping-street-amsterdam-c.webp)
![DSFW](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65804a9de38c52cb0e3bb744_dda_dsfw-shopping-street-amsterdam-a.webp)
![DSFW](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65804a80e38c52cb0e3b976f_dda_dsfw-shopping-street-amsterdam-b.webp)
![DSFW - Invitation](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/6584225a53d4292068fd8d4e_dda_dsfw_labels.webp)
![DSFW - Fashion](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/658422bf71553a14bb130c02_dda_dsfw_label.webp)