The project's most significant challenge lay in achieving an equitable collaboration that effectively showcased the strengths of all three brands. Simultaneously, it was essential to maintain brand consistency across the board. Our objective was to ensure that each brand had the opportunity to present its finest attributes and showcase its unique qualities.
As a result we have successfully crafted a distinct brand aesthetic for the collaboration between Tommy Hilfiger, Mercedes F1, and Awake NY. By seamlessly blending the values of the collaboration, we have created a cohesive identity where each brand's unique strengths are showcased.