The iconic fashion label, Tommy Hilfiger, is a pioneer of classic, American style with a modern twist. The brand required the help of a creative agency that could convey their Classic American Cool roots and red, white, and blue DNA across all touchpoints.
Tommy Hilfiger needed holistic creative support – from strategic insight to design, branding, and copywriting. We crafted campaigns across seasonal capsules and celebrity collaborations as well as designing layouts, modules, logos, and icons to be used across all platforms.
Poster Campaign
Social Assets
Billboards
In-store Assets
Newsletters
Brand Identity guidelines
A TWISTED NEW WORLD - Breaking cultural expectations to redefine the meaning of beauty.
TOMMY X RICHARDQUINN is a limited-edition collection that merges Tommy’s signature new prep aesthetics with Quinn’s paradoxical anarchy.
TOMMY X RICHARDQUINN is a limited-edition collection that merges Tommy’s signature new prep aesthetics with Quinn’s paradoxical anarchy.
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Tommy Hilfiger Returned to New York Fashion Week with Multiverse ‘Tommy Factory’ Runway Experience. The show unveiled the new TH Monogram, created in partnership with illustrator and graphic designer Fergus Purcell, delivering a new take on modern prep. Digital innovations immersed physical audiences in an experiential multiverse runway show.
TEMS kicked off her first 2022 brand collaboration, teaming up with TOMMY HILFIGER’S denim label – TOMMY JEANS, to launch their official Spring campaign. With the aim of promoting a mindset of curiosity, creativity and exploring new ways to inspire positive change through experimentation and play, TEMS was selected as one of three Futuremakers representing roots in music heritage.
The TOMMY X MIFFY capsule collection interweaves two iconic brands into one collaboration. Balancing the two brands in a way that showcased both equally proved to be the project’s greatest challenge. On one hand, Tommy Hilfiger is renowned for its timeless elegance, sophisticated designs, and iconic branding. On the other hand, Miffy embodies a playful and whimsical character that resonates with a wide audience.
We created a campaign that balanced the quintessentially playful character of Miffy with the classic cool of Tommy’s American prep. The result was an effortlessly wearable collection blending the bold Tommy colours with iconic Miffy details. Lovers of the picture-book bunny could now wear the design while championing a Tommy twist.
We created a campaign that balanced the quintessentially playful character of Miffy with the classic cool of Tommy’s American prep. The result was an effortlessly wearable collection blending the bold Tommy colours with iconic Miffy details. Lovers of the picture-book bunny could now wear the design while championing a Tommy twist.
