Karl Lagerfeld

The From Paris, With Love campaign required a visual merchandising concept that translates its expressive narrative into high-impact retail space, capturing glamour, confidence, and Parisian attitude across a global network.

Developed as a bold yet refined system, the concept scales across window formats, store types, and international markets. Rooted in the campaign’s black-and-white imagery and graphic language, it combines hero visuals, handwritten statements, and sculptural elements to create an instantly recognisable presence.

By balancing iconic Karl Lagerfeld branding with contemporary expression, the concept brings campaign storytelling to street level. The result is a cohesive window experience that amplifies visibility, drives footfall, and reinforces the brand’s fashion authority through a globally consistent roll-out.