Is digital clothing the future of Fashion
The fashion industry and its trends rapidly switch, brands offer a new collection weekly and consumers try to stay up to date. Often consumers buy a new outfit influenced by social media o.a. but eventually wear it just once or twice. How can the digital world tap into the rapidly changing consumer needs and online presence?
These days, it has become highly unfashionable to wear an item of clothing until the end of its lifespan or even multiple times.
Is digital clothing
the future of fashion?
Living in a word where the collection of positive earned media has more value than paid media for a brand, it is important to consider the feedback of your client. One marketing firm even found out that one negative article can lose a company as many as 22 percent of their customers. Just four such articles can drive off 70 percent
The virtual digital model generates the least environmental impact. Digital samples replacing physical garments during the design and development phases dramatically reduce the brand’s carbon footprint by up to 30%.
The Fabricant, is a digital fashion house leading the fashion industry towards a new sector of digital-only clothing.
As a company of creative technologists The Fabricant envision a future where fashion transcends the physical body, and our digital identities permeate daily life to become the new reality. The Fabricant will be a leader in the movement that uploads the human to the next level of existence. They are building a business that prepares for that eventuality.
Digital-only fashion since 2016. Their work exists beyond the current concepts of catwalks, photographers, studios and sample sizes. For The Fabricant, imagination is their only atelier, and their fashion stories are free from the constraints of the material world.
The Fabricant / Amber Jae Sloot
The world's first digital-only dress on the blockchain sells for $9500.
The sale of the Fabricant-designed ‘Iridescence’ dress represents a landmark moment in digital-only couture. As a first-of-its-kind blockchain transaction, the unique garment is a traceable, tradeable and collectable piece of digital art that was auctioned via Portion.
The Frabricant X Johanna Jaskowska X Dapper Labs
Change styles with one item
Dutch Design Agency
One tee, unlimited prints
With the unlimited possibilities of AR, NFC or traditional QR it becomes easy to create unlimited digital t-shirt prints. By scanning a unique element, for example, a logo or icon you unlock a digital library with various prints, texts or images to place on your item. Making one piece unique, every time.
Buy your statement
pieces digitally
Give consumers tools to stay on trend yet sustainable by offering digital pieces as quick and easy as physical clothing. For example, creating the option to buy items for the digital purpose only. In this way, the consumers can hop on trends fast and promote brands on social platforms without the need to use physical items that will never be worn again after the post.
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