Revolutionise the

icons of today

2021
Strategy, branding and website
Slazenger
The Slazenger footwear brand brings an ode to the new generation of icons; individuals who are ready to impact the world of today, within ourselves, outside the world of sports. A new dimension to the Slazenger heritage, of supporting legends by focussing on the movements of today. ‘Slazenger: The New Generation’ will, therefore, build on its meaningful heritage, and is keen to leave a rebellious footprint by integrating more young and modern characteristics.
Slazenger the New Generation Key Visual
Built on the foundations of its iconic heritage, Slazenger: The New Generation pays tribute to the icons of today. The rebels. The do-gooders. The social warriors. The iconic individuals that are impacting the world we live and play in, far outside the field, the court or the arena where they shine.
Integrate the icons of today within the brand’s sustainable vision, let them speak up! Doing this with a dedicated section on the website, giving the icons of today a place to share their opinions.
Slazenger the New Generation Mobile Website Design
Slazenger the New Generation Website design
Slazenger Shoebox
Slazenger the New Generation Interior and exterior design
Slazenger the New Generation Hangtags Designs
Slazenger the New Generation billboard campaign
Slazenger the New Generation Brand Identity Design
Slazenger the New Generation Campaign Abri Design
Slazenger the New Generation Print
Slazenger the New Generation Billboard design and identity