Slazenger, one of the world’s oldest sporting brands, hit the ground running with the creation of a new sub-brand, ‘Slazenger: The New Generation’. With feet firmly rooted in its heritage and an eye to the future, Slazenger developed an evolved footwear collection for the younger market. The brand is an ode to the rebels, the do-gooders, the social warriors – to those daring to make an impact. Our agency was tasked with marketing the sub-brand to the Dutch market, including the development of a new website and the creation of digital assets.

We developed the Slazenger website to mirror the sneakers themselves: colourful patterns meeting sleek, timeless designs. Vintage yet fresh; classic yet urban. Visual assets invited curiosity to play on youthful self-expression and evoke discovery. Our aim was to create a digital presence that spoke the language of versatility – telling the story of a universal sneaker that can be worn anywhere, be it on the tennis court, at the mall or in a classroom.