icons of today
Strategy, branding and website
The Slazenger footwear brand brings an ode to the new generation of icons; individuals who are ready to impact the world of today, within ourselves, outside the world of sports. A new dimension to the Slazenger heritage, of supporting legends by focussing on the movements of today. ‘Slazenger: The New Generation’ will, therefore, build on its meaningful heritage, and is keen to leave a rebellious footprint by integrating more young and modern characteristics.