Despite being a relative newcomer on the fashion scene, Malelions has hit the ground running. An avant-garde icon of urban attire, the brand champions casual cool across its entire collection. Malelions came to us seeking a new strategy: from branding to design, they needed a vision that would set them up for success.
Our team created sleek digital assets that embody the vision of Malelions, including eye-catching logos, seamless UX design, and a refined black and white colour palette. We created a branding strategy that conveyed the visual narrative of Malelions: a fashion line that oozes the spirit of casual cool.
Strategy
Identity System
Brand Narrative
Brand Platform
Channel Strategy
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fdb20ab4b82d621274aa89_dda_malelions_logo.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fd73d09f99ab4374ada969_dda_malelions_square_b.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fd95d14816b698190fc952_dda_malelions_wrapper.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fd73cd8f91aaf5aa761d8e_dda_malelions_square_c.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fdbef23744b6e83f41e432_dda_malelions_square_d.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fd967349072e63b7f03f07_dda_malelions_landscape-branded.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fdad833eee8c6b5ec33962_dda_malelions_square_g.webp)
![](https://cdn.prod.website-files.com/61238910fd90dd01aa0fdd3b/65fd73d18f91aaf5aa76202d_dda_malelions_square_f.webp)