UBS is a global firm providing financial services in over 50 countries. Their commitment to the world of art is unparalleled: the company has been a proud partner of the Art Basel fairs since 1994 and continues to dedicate its time to supporting the Art for a Better World philosophy. Our team joined Art Basel in 2017 when UBS requested our help in producing branded material and designs for some of the world’s most prestigious sponsorships and events.
Our agency has been responsible for projects dedicated to the Art Basel fair, Artist Talks events, and the #TOGETHERBAND event series since 2017. We are proud to be an official UBS Certified Brand Partner and part of a wider community that highlights the power of creativity to inspire positive change.
Strategy
Branding
Creative design
Content creation
Design
As the European edition of one of the world’s most important art fairs, Art Basel attracts roughly 98,000 visitors each year with a mesmerising mix of artworks from modern and emerging stars.
Fondation Beyeler and UBS
During the design process, brand guidelines of both UBS and Fondation Beyeler were taken into consideration, resulting in a timeless design that stroked with both brand identities.
Digital assets included an online invitation and follow-up email, both with a distinctive design developed and implemented by Dutch Design Agency.
