Tommy x Miffy

The Tommy x Miffy capsule collection interweaves two iconic brands into one collaboration. Balancing the two brands in a way that showcased both equally proved to be the project’s greatest challenge. On one hand, Tommy Hilfiger is renowned for its timeless elegance, sophisticated designs, and iconic branding. On the other hand, Miffy embodies a playful and whimsical character that resonates with a wide audience.

We created a campaign that balanced the quintessentially playful character of Miffy with the classic cool of Tommy’s American prep. The result was an effortlessly wearable collection blending the bold Tommy colours with iconic Miffy details. Lovers of the picture-book bunny could now wear the design while championing a Tommy twist.