Rosewood Amsterdam
An icon reawakened
2025
Housed in Amsterdam’s former Palace of Justice, Rosewood Amsterdam blends heritage, hospitality and quiet opulence in the heart of the city’s iconic canal district – a new chapter for a storied building, and a landmark arrival in Europe’s luxury landscape.
Our team collaborated with Rosewood to develop the creative concept for Rosewood Amsterdam’s opening event. Drawing on the brand’s refined heritage and the city’s vibrant spirit, we designed a sensory-led experience to introduce the world of Rosewood to a new audience in the heart of Amsterdam.
The opening event marked more than a beginning – it signalled a return, a renewal, a reawakening. The event flowed through a series of immersive spaces, embodying the creative spirit of Amsterdam and showcasing the building’s legacy through a bold exploration of sight, sound and flavour. Highlights included Frederick Molenschot’s animated art installation ‘Grass People’, a performance by the talents at Amsterdam’s Concertgebouw, and a late-night boiler room session with DJs Kingdom Sound.
