Reflow, formerly known as Madirco, came to us with a challenge: they needed an entire rebrand that reflected the revolutionary power of the wind turbine industry. The challenge was to create a brand that reflected the company’s values, vision and journey thus far.

The result was a fresh rebranding from the inside out. From Madirco to reflow, the brand identity now reflected the ever-evolving, technologically advanced power of the sustainable energy industry. The branding concept draws inspiration from natural energy – reflecting the transformation from wind to electricity.

The gradient symbolises the visible spectrum of the highest energy, manifested in the vibrant shade of violent, and transcending into white. Design elements, from the company logo to its font type, are kept sleek and simple, mirroring the company’s continued transition into the future.