Off-White™
A Global Retail System
2025
Off-White™’s distinctive design language was translated into a unified global retail framework that supports global expansion without compromising clarity, attitude, or cultural relevance.
Off-White™’s global retail expression was defined as a flexible, future-proof system designed to scale across locations, formats, and markets without diluting the brand. Rooted in core design codes, the framework translates brand DNA into spatial principles through a modular, adaptable set of guidelines.
The system aligns store size, function, cultural context, and commercial intent, creating global consistency with space for local expression. The result is a cohesive retail architecture that supports growth, accelerates roll-out, and reinforces Off-White™’s cultural authority worldwide.
