The 'Nederlandse Algemene Miniatuur Auto Club' NAMAC is a well-established miniature car club that was no longer attracting new members. They were thus looking for a rebranding which would help to attract a younger audience and increase brand awareness.
Dutch Design Agency created a modern, dynamic brand identity, consisting of among others a logo, pattern, colour scheme, banners and an online platform. The concept is developed around the letter M for Miniature, playfully creating the juxtaposition of scale.
UX/UI Design
Print
Communication Assets
Social content
Motion




Pantone: 326C
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Pantone: Yellow C
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Pantone: 185C
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Pantone: Neutral Black C
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