The 'Nederlandse Algemene Miniatuur Auto Club' NAMAC is a well-established miniature car club that was no longer attracting new members. They were thus looking for a rebranding which would help to attract a younger audience and increase brand awareness.

Dutch Design Agency created a modern, dynamic brand identity, consisting of among others a logo, pattern, colour scheme, banners and an online platform. The concept is developed around the letter M for Miniature, playfully creating the juxtaposition of scale.