KEUNE
Loyal to the hair professional
2026
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For over a century, KEUNE has remained dedicated to hair professionals. This commitment is at the heart of the brand and became the foundation for its renewed visual identity.
Our challenge was to bring this brand essence to life through a clear, distinctive and cohesive visual identity. A system that stays true to KEUNE's heritage while making the brand easy to recognise, understand and apply across every touchpoint.
The result is a refined, premium and scalable brand identity that puts hair professionals first. Built on clear principles, it ensures consistency across all applications while providing the flexibility to evolve with the brand.
