Cultivating the next gen leaders
Info.nl is the digital pioneer in IT solutions for businesses, since 1994. With their legacy of innovation, they believed the current generation of leaders, known as the corporate suited men, will go extinct and evolve into the young, more individual next-gen leaders. To realise their vision, they needed a new identity to grasp these next-gen leaders that shape a world ready for the leaders of tomorrow.
The new identity system is energised by the legacy, elevated from the pioneers to the innovation business partners for the next-gen leaders. The system is rooted in the wordmark, by combining the serif and sans-serif inspired typography. Highlighting the merge of expertise and futuristic expression.
INFO offers tailor-made solutions which have been visualised as a constant deforming organism, portraying the client's needs, combined with green accents, which parades as a thread through the identity, defining the resulting solutions.
To emphasise the system, the identity has been enforced to every identity component, verifying their growth to innovation business partners.