Gotzha is more than an average performance marketing agency. What once started as a start-up in Bangkok, has now grown into a mature company with offices all over the world. Their diverse culture is strongly represented and reflected in the visual language, making it possible for them to feel and act as one, whether working from Amsterdam or Toronto.
Project
Strategic solutions
Re-branding
Communication assets
UX/UI design
Website implementation
Team
Sanne Huuskes
Remke Zoon
Julia Oude Wesselink
Celebrating what is most important, it’s people.
As Gotzha has grown to become one of the big players within their industry, it was time for them to show and act as one. While doing our research and experimenting with different conceptual directions it was clear for us to translate and celebrate what is most important to them, their people. Resulted in a fun and vibrant brand that is recognisable and supportive in all the touch points.
Storytelling with design
The building blocks tell the story of the people and represent the strong and diverse culture, making Gotzha truly Gotzha. As Gotzha’s services are online focused we used legible and functional typefaces that work well with the vibrant and colourful shapes. Resulting in typefaces with loads of personality and strong character.
A vibrant and playful User Interface
The Gotzha UI is playful, vibrant and to the point. The UI elements are vibrant, recognisable and constant with clear typography that does not distract from the functionality. With the use of animations and loading effects the user is stimulated to explore every step of the way. We differentiated multiple design journeys for their two target audiences; advertisers and publishers. With their goals in mind we created subtle design and interactive element changes, making sure the user path is clear, and they will find what they are looking for.
Consistent throughout the journey
As Gotzha’s is primarily online focused the website will serve as a lead generator. A digital platform that is consistent and recognisable along each touchpoint, whether it may be to sign-up as a publisher or download the latest whitepaper.
A vibrant and playful User Interface
To further amplitude and emphasise personalisation, architectural icons from the office locations were translated into building blocks. Making it possible to keep reinventing the design along with the growing brand. The building blocks on their own are cheerful and dynamic. They can be used to tell a story, convey feelings or amplify meaning. The blocks can be used as vibrant patterns to easily brand posters, create content or develop landing pages. The colourful blocks are easy to combine with images.
