The challenge was to create dynamic branding for Gen25 that visually represents its unique blend of consulting, customisation, and app development services, distinguishing it from competitors. This entailed not just creating a brand identity but also ensuring that the digital interactions facilitated by Gen25 were well-reflected in the branding, thereby connecting consumers to the brand effectively.

The result was a brand identity that reflected Gen25’s needs and spoke their customers’ language. Brand visuals relied on modern architecture to evoke a feeling of innovation while images of employees and customers emphasised a humanistic, personable approach. Seamless UX design ensured a user-friendly experience while an overhaul of the company website provided a digital ‘facelift’.