gen25
2020
Connecting you to your consumers

The challenge was to create dynamic branding for Gen25 that visually represents its unique blend of consulting, customisation, and app development services, distinguishing it from competitors. This entailed not just creating a brand identity but also ensuring that the digital interactions facilitated by Gen25 were well-reflected in the branding, thereby connecting consumers to the brand effectively.

The result was a brand identity that reflected Gen25’s needs and spoke their customers’ language. Brand visuals relied on modern architecture to evoke a feeling of innovation while images of employees and customers emphasised a humanistic, personable approach. Seamless UX design ensured a user-friendly experience while an overhaul of the company website provided a digital ‘facelift’.

Strategy
Branding
Creative design
Content creation
UX/UI design 
Website implementation

Gen25 - Expand
The connection between consulting, customisation and app development is what makes Gen25 different from their competitors. Within the branding, the shapes originate from their services, which are visually connected, making the branding dynamic. With the shapes, there are unlimited ways to portray the branding, create patterns or form single elements.
Gen25 - Office
Gen25 - Services
875174917
750x1624
875176048
750x1624
875176077
750x1624
Projects
Dutch design agency // projects