Frequency facilitates creative musical talent, giving them a home to showcase their work. Using platforms such as YouTube and Twitch to share their work royalty and copyright free.
Strategy
Branding
Design
Print & Packaging
Creative content
Digital
The challenge
We where asked to create a strong and distinctive brand. Align the brand to appeal to a younger audience, develop the guidelines for all digital and print collateral.
Solution
As a foundation we used nature, then morphed this with an equalizer which resulted in natural shapes and expressive colours. Movement was animated and implemented per song, making each piece unique.
C2 M16 Y0 K0
R255 G220 B255
#FFDCFF
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R80 G116 B255
#5074FF
C2 M5 Y87 K0
R255 G230 B60
#FFE63C
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R156 G255 B240
#9CFFF0
C31 M0 Y14 K0
R156 G255 B240
#9CFFF0
C98 M30 Y0 K0
R80 G116 B255
#5074FF
C0 M76 Y91 K0
R255 G97 B40
#FF6128
C2 M5 Y87 K0
R255 G230 B60
#FFE63C
C98 M30 Y0 K0
R80 G116 B255
#5074FF
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R142 G27 B255
#8E1BFF
Result
Brand alignment on all digital platforms and print collateral. Developed identity systems for artist releases.
Brand Architecure
The brand is constantly evolving and is in essence shaped by its artists, making each piece unique and personal.
