Frequency facilitates creative musical talent, giving them a home to showcase their work. Using platforms such as YouTube and Twitch to share their work royalty and copyright free.
We where asked to create a strong and distinctive brand. Align the brand to appeal to a younger audience, develop the guidelines for all digital and print collateral.
As a foundation we used nature, then morphed this with an equalizer which resulted in natural shapes and expressive colours. Movement was animated and implemented per song, making each piece unique.
Brand alignment on all digital platforms and print collateral. Developed identity systems for artist releases.
The brand is constantly evolving and is in essence shaped by its artists, making each piece unique and personal.
Print & Packaging