Disrupting the

egg market

2021
Strategy, branding and packaging

Crazy About Eggs
There are 11 official ways of making your egg, and 43.532 variations of using it to any different types of food. People love to eat eggs but they don’t know what they eat. In a world where brand and experience matter most egg brands are the most boring on the planet. We are crazy about disrupting the egg market with a fresh and young brand. Resulting in a sustainable yet playful brand with the flexibility to expand with new products in the future.
Crazy About Eggs Breakfast
Crazy About Eggs believes that chickens deserve a normal chicken life on the farm. A life with plenty of space, uncut beaks and the best food in the bowl. We translated these chickens into characters that are recognisable to us all. Making it possible to keep reinventing the design along with the growing brand. The Chickens on their own are playful and dynamic. They can be used to tell a story, convey feelings or amplify meaning.  This resulted in a fun and playful brand that is recognisable and supportive in all the touchpoints.
Crazy About Eggs Meet the Family
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Crazy About Eggs Brand Identity and Illustrations
Crazy About Eggs Packaging Design and concept development
The brand has been transformed into an interactive online experience resulting in a website of the day at awwwards.
Bio Based Packaging Design
Crazy About Eggs Packaging Bio Fair
Sustainable packaging
Their mission is to produce eggs of the highest quality while keeping chickens, farmers and the planet happy. Making the sustainable statement true with the biobased packaging that is 100% compostable and eco-friendly.
100% biodegradable and compostable packaging
Crazy about Eggs Campaign Amsterdam
Crazy About Eggs Gallerei
Crazy About Eggs Gallerei photography
To create awareness Crazy About Eggs opened an exhibition with a collection of unique works by photographer Aico Lind in the museum quarter in Amsterdam. The series is an ode to the egg. The profits from the sale of these works go directly to the poultry farmers.
Crazy About Eggs CO2 with sustainable packaging