There are 11 official ways to prepare an egg, and 43.532 variations of using it in any different type of food. People love to eat eggs, but do they know what they actually eat? In a world where branding and experience matter, Crazy About Eggs is keen to disrupt the boring egg market with a fresh and young brand. The project resulted in a sustainable, yet playful brand identity with the flexibility to expand to other products in the future.
Brand strategy
Identity systems
Packaging design
Illustrations
Communication Assets
Crazy About Eggs believes that chickens deserve a normal chicken life on the farm. A life with plenty of space, uncut beaks and the best food on their plate. We impersonated chickens into characters that are recognisable to us all. Making it possible to reinvent the design along with the growing brand. The chicken icons are playful and dynamic. They can be used to tell a story, convey feelings or amplify meaning. This resulted in a fun and playful brand that is recognisable and supportive through all the touchpoints.
Their mission is to produce eggs of the highest quality while keeping chickens, farmers and the planet happy. To empower the sustainable statement, bio-based packaging that is 100% compostable and eco-friendly is used.
Integrate the icons of today within the brand’s sustainable vision, let them speak up! Doing this with a dedicated section on the website, giving the icons of today a place to share their opinions.
