Crazy about eggs
may 2020
redefining the egg market

There are 11 official ways of making your egg, and 43.532 variations of using it to any different types of food. People love to eat eggs but they don’t know what they eat. In a world where brand and experience matter most egg brands are the most boring on the planet. We are crazy about disrupting the egg market with a fresh and young brand. Resulting in a sustainable yet playful brand with the flexibility to expand with new products in the future.

Project

Brand strategy
Identity systems
Packaging design
Illustrations
Communication Assets

Team

Sanne Huuskes
Remke Zoon

Crazy About Eggs believes that chickens deserve a normal chicken life on the farm. A life with plenty of space, uncut beaks and the best food in the bowl. We translated these chickens into characters that are recognisable to us all. Making it possible to keep reinventing the design along with the growing brand. The Chickens on their own are playful and dynamic. They can be used to tell a story, convey feelings or amplify meaning.  This resulted in a fun and playful brand that is recognisable and supportive in all the touchpoints.
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
Illustrations Crazy About Eggs Chickens
The new identity system is energized by the legacy, elevated from the pioneership to the innovation business partners for the next-gen leaders.
The brand has been transformed into an interactive online experience resulting in a website of the day at awwwards.
Their mission is to produce eggs of the highest quality while keeping chickens, farmers and the planet happy. Making the sustainable statement true with the biobased packaging that is 100% compostable and eco-friendly.
Illustrations Crazy About Eggs Chickens
Vloeibaar eiwit
Illustrations Crazy About Eggs Chickens
Eiwit shake
Illustrations Crazy About Eggs Chickens
Mayonaise
Illustrations Crazy About Eggs Chickens
Vanille ijs
Illustrations Crazy About Eggs Chickens
Eiwit poeder
Illustrations Crazy About Eggs Chickens
Eier ballen
Illustrations Crazy About Eggs Chickens
Eierkoeken
Illustrations Crazy About Eggs Chickens
Gekookte eieren
Illustrations Crazy About Eggs Chickens
Ontbijtbox
Integrate the icons of today within the brand’s sustainable vision, let them speak up! Doing this with a dedicated section on the website, giving the icons of today a place to share their opinions.