Beiersdorf has been caring for skin since 1882. Throughout their history they have built trust by staying close to their consumers and developing innovative skin care brands that are tailored to their needs. As branding partner we contribute to Beiersdorf’s global vision of ‘making people feel good in their skin’ and build towards their dream of ‘becoming the number one skin care company in the world’.
Nivea Logo
Nivea Visual
Beiersdorf caters for all sorts of needs, as they belief that ‘making people feel good in their skin means different things to different people’. With their skin care brands they operate from the mass market to the more distinct dermatological and premium market.
With their broad product portfolio, it is a daily challenge for Beiersdorf to create optimal retail communication and clear product segmentation, without developing product into competition whilst remaining recognisable to the consumer.
Nivea Visual
Nivea Visual
With our strategic insights and creative services, DDA supports Beiersdorf in their daily activities regarding product communication within the retail environment. For the past five years we have combined our strengths in the creation of numerous retail design solutions to achieve the optimal buying navigation.
We create individual retail design solutions that each offer a different product introduction, product characterisation or action communication at different moments of the customer journey.
Nivea Visual Bottle
Nivea Visual Bottle
Project
Brand positioning
Identity systems
Instore communication
POS & Packaging
Digital
Photography
Client
Nivea
Labello
Eucerin
Hansaplast
8x4
Date
since 2014
Team
Siana Durfort
Julia Oude Wesselink
Sanne Huuskes
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