Ama soul
The art of West African skincare
2025


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Ama soul was born from a mission: to demystify skincare with absolute transparency, using natural and sustainable West African ingredients.
Born from a desire to share the beauty of West African skincare with the world, ama soul required a brand identity that embodies its ethos of transparency, simplicity, and quality.
To bring this vision to life, our team developed a full-service branding package, crafting a distinctive identity that reflects ama soul’s values, alongside bespoke digital assets and a seamlessly integrated Shopify storefront. The result was a cohesive brand identity across all digital channels.

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