PL-LINE came to us with the desire for a total rebranding – an upheaval of the old and the creation of a glossy new identity. A luxury fashion boutique located in the heart of bustling Maastricht, PL-LINE wanted to retell its story in a way that reflected its heritage while shining a light on its evolving, modern taste. We redesigned the brand’s presence across multiple touchpoints – from UX design to Shopify integration and social media campaigns, we did it all.

The result was a new brand identity that aligned with PL-LINE’s vision: sleek, future-centric and steeped in historic charm. Our seamless digital design had equipped the brand with a new digital ease that catered to their target audience. PL-LINE’s online experience acts as an extension of its unique in-store ambience.